Posted by: drugsinus on: January 16, 2010
For the past year or so, the conversation around how to “engage” consumers online has spiked among publishers, media companies, advertisers and agencies. As Michael Mendenhall, CMO of Hewlett-Packard said, “Marketers monitor the front end and the back end so they see click-streams and commerce. … The difficult part is the qualitative part in between, [...]
Posted by: drugsinus on: January 11, 2010
I know what you’re thinking: Didn’t the stroke of midnight on Jan. 1, 2010 enact a ban on all decade-type lists for another nine years? (Or at least another 11 months when all those terribly stubborn "no year zero" people publish their best of 2001-10 digests?) Well, yes. Yes it did. But as I sit [...]
Posted by: drugsinus on: December 9, 2009
You dont see much bipartisanship on Capitol Hill these days, or many duets in the Senate. But Democrat Byron Dorgan and Republican John McCain teamed up to put on a show for colleagues and lucky C-Span viewers this afternoon with their routine pushing drug re-importation. Allowing importation of prescription drugs from a select few countries [...]
Posted by: drugsinus on: November 4, 2009
Operating on the wrong part of a patient is what health wonks call a “never event” — something that should never happen. So what do you do if a hospital has done five wrong-site surgeries since January, 2007? If you’re the Rhode Island Department of Health, you make the hospital install “audio and video monitoring [...]
Posted by: drugsinus on: October 29, 2009
Just in case you’re wondering, there’s no industry money behind this rather slick video that features two former senators pushing for new vaccine technology. Instead, taxpayers are picking up the tab through a commission set up by Congress to thwart weapons of mass destruction. “Every penny — and it wasn’t very much — was all [...]
Posted by: drugsinus on: October 9, 2009
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Posted by: drugsinus on: September 25, 2009
Dendreon, the Seattle drugmaker, held a meeting for Wall Street analysts in New York yesterday, highlighting its progress in manufacturing the prostate cancer treatment Provenge. Investors didn’t like what they heard. The company isn’t ready to file an application to sell Provenge with the Food and Drug Administration, and won’t be until November. If Provenge [...]
Posted by: drugsinus on: September 22, 2009
It looks like the FDA is finally moving toward clarifying what’s long been a gray area for drug and device makers: How to deal with the Internet. At a public hearing in November, the agency will try to hash out tricky subjects like what companies should do about reports of drug side effects appearing online, [...]
Posted by: drugsinus on: September 18, 2009
New York state’s health commissioner, Richard Daines, is out again talking about reducing soda intake to help curb obesity, this time speaking to a crowd of health-care marketers gathered yesterday at Google’s Manhattan offices. He made familiar points also being pushed by other experts — including those who have been calling for a penny-per-ounce soda [...]
Posted by: drugsinus on: September 3, 2009
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